yoga with dulcinea
This design reflects the many facets of her business and also integrates the layers of her own identity - teacher, practitioner, fine artist, and spiritual self. Along with the warm, inviting and fun vibe of her yoga practice - her brand aesthetic pulls from colors in her artwork, celestial symbols of her spirituality while the bright graphics reflect her effervescence and personable teaching style.
Grainy gradients and groovy squiggles are the center of this brand. Undulating waves are a nod to the flow of yoga as the hand drawn elements accentuate the playfulness of her practice.
Photography by Alwin van WijngaardenPROJECT
Branding & Identity
TOOLS
Adobe Illustrator, Procreate
YEAR
Ongoing
“Working with Matheu Kim to create the branding for my yoga membership was better than I could have ever imagined. The way she communicated and asked specific questions was so helpful in figuring out an authentic, beautiful, and clear brand.
I cannot recommend working with her enough!”
— Dulcinea Moran
want to know more ?
Dulcinea provides a warm, nurturing environment as she guides you to discover your own yoga practice. With over 200 online classes for practitioners of all levels, she meets you wherever you are on your journey.